For this second installment in my blog series on utilizing social media, I will address some simple tips you can employ to help boost your LinkedIn profile’s visibility. If you missed the first part of this series, you can read it here.

• Customize your URL. When you register with LinkedIn, a randomly generated URL is created for your profile. However, LinkedIn allows you to personalize this URL. By using a customized URL, you can improve accessibility to your profile. A personalized URL is simpler, making it easier for others to remember, and optimizes your search engine rankings as well. You can make this quick fix by going to “Edit my Profile” on your account, and clicking “Edit” next to “Public Profile partway down the page.
• Add a picture. Adding a picture to your profile helps others identify you. This is beneficial when adding connections with people you already know. It’s also helpful when others search your profile. A picture makes your profile more memorable. Just make sure that your picture is business-appropriate and not too large- LinkedIn’s profile images are small.
• Capitalize on your email signature. Consider updating your email signature to include a link to your LinkedIn account. This can help generate profile views, connections, and recommendations! It can also be a tactful way to keep your resume at the forefront of professional interactions. It would be strange to attach your resume to all email communications, but this link offers identical information without the social taboo. Just make sure that your LinkedIn is current.
• Reach out. Don’t be afraid to draw on colleagues. Make connections, offer recommendations (and request your own), and contribute productively to discussions in groups.

These are a few very quick and easy tips that can help increase your returns on your LinkedIn profile. Whether you’re seeking new sales opportunities, networking with others, or looking to get hired at a new job, improving your LinkedIn’s potential can facilitate your success.